Helga’s conceptual photographs and gifs add a dash of magic to everyday objects: her teabags read detective stories and her toothpaste’s daily workouts can put any fitness coach to shame. She works across a wide range of media including photography, video and stop motion animation. A St. Martins alumna, Helga started out as an Art Director in the advertising industry where she learnt the basics of creative storytelling, which has since become part of her DNA.